Marketing of Goods, Products and Services in the USA
In the United States of America, marketing of goods or products and services is an activity that must be analyzed critically. In addition, ethics and compliance with the legal policies is important. This is aimed at ensuring customers fulfillment with the products offered to them. In the United States of America, the marketing of products and services is an activity that contributes largely to its economy. In this paper, the main area of concern is to look at the legal and ethical issues and how they apply to the marketing of products and services in the United States of America.
Discussion
In every business operation, it is necessary to comply with ethical issues within the business premises, as well as the legal issues. This is to ensure a smooth flow of operations. In most business operations that deals with marketing of products and services this is necessary and anyone who violates such faces strong disciplinary action. Therefore, every staff is expected to be familiar with the prevailing code and comply with its provisions. For instance, in concur Technologies Company, the staff or employees are expected to be observant to the ethical codes of the company to maximize the sale of its products and services.
Businesses are committed to act according to laws and ethically in the various business dealings that take place in the marketplace. This is aimed at ensuring a good relationship with governments, customers, regulatory bodies, suppliers, business partners, and vendors. For instance compliance with laws, rules, and regulations in every other jurisdiction under which a company like Concur operates. In addition, concur markets its products and services according to the provisions by the laws in an ethical manner. Finally, they aim at gathering business intelligence appropriately. Observation of the business policies also is necessary to ensure that customers are served well, and the states requirements are not violated.
Compliance with Law
As a result, some of the legal issues that extend to the marketing in the United States of America include;
Foreign Corrupt Act Practices of the United States this is an Act that prohibits businesses from giving items of value to the government officials with an aim of obtaining favors from such officials. The favors include; getting fair treatment and retain business even in case of mistakes. This act further ensures that the books of account kept by businesses are correct with all the transactions conducted by businesses being recodes properly. In some instances, at times some individuals conducting marketing of a company’s products or services may not be willing to pay taxes. As a result, they may decide to engage in corruption by giving some cash to the officers so that they are not ordered to pay taxes. As a result, of such incidences, this law of the United States of America has been set to prohibit such practices.
In the United States of America, exports have been subjected to control. As a result, an act has been put forth to prohibit businesses or restrict them from products or services to some counties, individuals, or companies. In addition, it prohibits re-export of goods that have United States of America’s origin to specific individuals, companies, or countries. For instance, some of the counties engage in illegal acts while using products from the United States of America. As a result, such countries are not allowed to use or acquire products with a United States of America origin. This then mean that exportation of United States of America products to such countries is not allowed. In addition, some specific individuals or companies use such product for an illegal act. As a result, export of United States of America products or services to such persons or companies is prohibited.
Every person conducting marketing of products or services in the United States of America oath to observe these legal requirements to avoid legal actions. In deed, this is suitable to ensure that the potential or actual customers are served well. In addition, it will ensure that the employees of companies identify potential dangers from there action and at the same time have a chance to take legal action in what they do not like.
Marketing ethics
In ensuring that products or services of a business are marketed well ethics is necessary. This goes to the marketing individuals to ensure that the actual or potential customers are not violated. In addition, this ensures that the company meets its set target of attracting a wide market. Some of the ethical issues that must be observed in the United States of America while marketing products or services include;
The marketers’ respect of the customers’ needs and wants together with the aspect of privacy is important. As a result, marketers in the United States of America, while conducting their marketing, are required to respect this. This is because; at times, the products or services offered to the customers might need some secrecy, as a result, it is necessary to maintain. For instance, while offering medical services, doctors are expected to keep secrets concerning the patient. Violation of this legal and at the same time ethical practice is necessary for the continuity in business.
Some of the other ethical issue that must be observed is the engagement in fair competition. This is aimed at ensuring that the marketers engaged in marketing of products and services do their work appropriately. In addition, it will ensure that the illegal methods of marketing are avoided. Some of the illegal practices that are seen as being unfair include; misleading advertisement, bribing customers, and untruthful representations or claims about the competitor’s products or services. All these are aimed at ensuring that the competitors are served fairly and at the same time the products or services of a company are marketed.
Conclusion
In every company or business, the aim is to attract a large market to be able to make more sales. As a result, incorporation of legal and ethical issues is essential. This will ensure that order, fairness, and justice in the market prevail. This has been found to be essential in the United States of America and indeed has assisted in ensuring adequate marketing.
