May 29, 2020 in Sociology

Celebrity Analysis

Introduction

There are many celebrities in the world. Some of the celebrities rose to their current status because of music, acting and even due to sport. These people tend to gain popularity because of the media attention that they get. Being a celebrity one may not have control over his status. Although many individuals desire to become celebrities, not many people achieve that status. It’s good to be a celebrity, but the status is also hard to maintain. It is stressing to retain the status because it calls for physical and even mental commitment. One of the key celebrities who has gained a lot of attention is Mark Zuckerberg. The celebrity is not known because of sports, music or acting. He is the founder of Facebook, and he is a passive celebrity. Despite the fact that he maintains a very low status, he has not been able to control his image from the media. The paper lays a focus on Mark Zuckerberg as a celebrity.

Criteria for selection

Mark Zuckerberg was selected because he is not an active celebrity. He was constructed by the media at the time when Facebook began to attract the media attention. Different from other celebrities who have risen to their status because of music or acting, Mark did not feature a lot in the media. However, through his company he has been constructed by the media to be the celebrity of the day. On the other hand, Mark became active in the media different from his expatiations. Mark did not expect that his company would gain him status and recognition when he was starting it. The company later grew beyond his expectations gaining him status and recognition. The most eminent thing is that today Mark has no control over his status. No matter how he tries to adopt a private life, he can’t avoid the media recognition. Although he does not contribute to his image, the media plays a key role in his status.

 

Economic power

Mark Zuckerberg possesses a lot of economic strength. He is known to be among the richest people in the world. It is estimated that he is worth about 52 billion dollars. According to Forbes, Mark is known as the fifth richest people in the world. He owns the majority stake in Facebook, and he is known as the youngest billionaire in the top ten richest people in the world. His great economic power is related to the significant growth of Facebook over the years. The company is known to be one of the most popular social sites in the world. Its income has been growing significantly to exceed the analyst’s projection. Mark economic power can also be attributed to the fact that he is one of the most popular people who has committed themselves to charity activities. He first appeared in the Forbes in 2008 where he was ranked among the 400 richest people in the world when Facebook was still a private company.

With the billions of shares that he owns in Facebook Mark is among the people who can gain or lose a massive amount of money within one hour of trading. After his company was listed on the stock exchange in 2012, the company has experienced a growth of more than 180 percent. Through this significant growth, the net worth of Mark Zuckerberg has increased in multiple times. Although Mark does not hold a political office, he prides to be one of the most influential people in the world. His position as the CEO and founder of Facebook is an important position that has gained him recognition all over the world.

Celebrity as a commodity

By definition, a celebrity serves as a commodity. The name of a celebrity is very important, and it can be a source of income. Due to the attention on the publicity that a celebrity gets, the name can be used in selling commodities or in marketing services. Mark Zuckerberg as a celebrity also serves as a commodity. With his status as a celebrity, Mark has been able to expand Facebook to almost all the corners of the globe. His name attracts a lot of followers, especially in the social media. With his celebrity status, he has been able to acquire the status of the most influential people in the information age. With his determination to connect people in the world so that they can share information, Mark has been a key figure who has helped Facebook to achieve its current growth. As a celebrity, he has been so inspirational to others, and this has promoted users all over the world to use Facebook.

It is evident that there is a close relationship between celebrity and usage of a service or a commodity. People always try to associate with the celebrity through commodities and services related to them. The same case has happened with Mark as a celebrity. Even though Facebook continues to grow independently as a brand, the history company growth cannot be complete without him. The spread of Facebook in Russia and other parts of the globe is due to his influential position.

How he was constructed by the media

The media has played a very imperative role in the construction of Mark Zuckerberg as a celebrity. As the social media started to gain popularity in the world, Mark Zuckerberg Facebook started to get popularity on the internet and even in the print and audiovisual media. When Facebook hit 550 million users, this new progress attracted the media, and the history of Mark Zuckerberg started to grow. Being associated with a leading social media company it was easy for Mark Zuckerberg to rise and gain popularity in the media houses. As the company continued to grow, from a small private company to a large public limited company, Mark has been gaining popularity in the media houses day by day. The fact that Facebook lies to be one of the most popular websites in the world has also been a key factor that is attributable to Mark Zuckerberg attention from the media. Mark Zuckerberg has also been featured in various media appearances where he has been interviewed on matters related to Facebook. However, the most important factor that has contributed to Mark Zuckerberg manufacturing is Facebook rather than advertisement and media appearances. The growing popularity of Facebook is the core factor that has built Mark Zuckerberg image in the media.

Conclusion

Many celebrities in the world have attracted media attention because of their various accomplishments in athletics, music, and even acting. Everyone desires to become a celebrity. Even though becoming a celebrity comes with recognition, it is eminent that it also comes with a cost as one tries to maintain the high status. Even though music, sports, and acting are some of the core factors that makes one a celebrity, there are other celebrities which have gained their status beyond their expectations. One of the celebrities who has gained a lot of media attention is Mark Zuckerberg. He is the founder of Facebook which is the most popular social media platform. Mark Zuckerberg is one of the most influential people in the world because of his great wealth. He is among the top 5 richest people in the globe. The media has built his image on the growing popularity of Facebook, and it is evident that he is one of the most influential people in the information age.

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