Oct 18, 2019 in Research

James Dyson

Nowadays, the contemporary society cannot but image its life without electronic devices. The extreme development of IT makes it possible to invent useful items that ease humans’ life. Consequently, a wide range of household devices appear day by day. This process can be judged from two perspectives. The first one is connected with the consumers themselves. That is to say that the emergence of helpful devices influences people’s way of life. They started spending less time on house work. The second side is related to the business sphere. The invention of electronic devices provides the enormous success as well as profit to the company-inventor. It stared supplying innovative products gaining consumer’s popularity and money respectively. The paper is aimed at providing significant information about the outstanding British inventor James Dyson, who has made a great contribution to the development of British management.

James Dyson is a British innovator in the field of household devices. He is considered to be the father of the Dual Cyclone bagless vacuum cleaner. This device works on the basis of cyclonic separation. In accordance with the Sunday Times Rich List this invention gained £3 billion profit. Consequently, it has gained wide popularity among the contemporary consumers. The inventor received enormous success and income as well. In fact, James Dyson has come a long way to achieve the desirable goal. There were some unsuccessful attempts and even insufficient inventions, but he never gave up and moved straight forward to the target. According, James Dyson’s case has become the example to follow. A wide range of corporations uses it as the basis for the productive management.

 

Basically, the Dyson case is extremely significant for the future entrepreneurs. Firstly, Dyson’s experience in producing the “Sea Truck, “vacuum cleaner” and “Ballbarrow” shows that innovative individual can provide creative approaches in the field of mature market. Secondly, Dyson is a contemporary rebirth of common innovator. He can be put together with Richard Arkwright, Robert Stephenson, James Watt and Isabard Kingdom Brunel, who were the representatives of the British economic history. Thirdly, Dyson is the example of a persistent and hard-working person who achieved the desirable goal due to his enthusiasm. The most vital is the fact that the case shows the role performed by informal networks in supplying support, knowledge of the remarkable entrepreneurs.

James Dyson gained a profound knowledge while studying. He received considerable engineering skills since he started his career as an inventor. Finishing school he studied at the school specialized in the art in London. He was totally excited by “Buckminster Fuller and Isambard Kingdom Brunel”. Dyson admits “There was in Brunel’s determination, a level of conditioning. For Isambard, there was that double-edged Oedipal desire to impress and outdo his father”. In fact, Dyson’s father passed away when he was an adult that it was a push for further Dyson’s action. He wanted his father was proud of him. Studying at the RCA, he started working for Jeremy fry, a corporation based on producing motorized flap marks for pinelines. Fly taught him to apply creativeness not only theory while working. Consequently, he adopted an innovative idea for a “Sea Truck”. Dyson patented his innovation and Fly provided a subsidiary to produce it.

Arriving on London, Dyson started interested in the “Hoover” vacuum cleaner. His main concern was the analysis of the quick declined of the mentioned product. He explored that “once a thin layer of dust formed inside the bag, it clogged the pores, which reduced performance to an enfeebled suck”. Consequently, it led to the creating the concept of dual vacuum cleaner. Taking Hoover as the basis for his experiment, Dyson invented the primary bagless vacuum cleaner. It took two years to persuade European consumer in the effectiveness of his invention. Nevertheless, Dyson did not stop and focused his attention on the most global consumer – the USA. He believed that after advertising the vacuum cleaner to the overseas consumers it would become the most significant household devices. Unfortunately, several years of persuasion were unsuccessful. Nevertheless, the situation changed when one Japanese company, Apex, interested in the product. The company agreed to manufacture the innovative household device immediately. The result of such cooperation influenced further Dyson’s prosperity. He sighed a contract with a company from Canada. After deep and profound negotiation, Dyson suddenly realized that Amway, an American corporation refused his product a few years ago started producing their own vision of the product. For five years, Dyson run a legal battle against Amway. Finally, the company accepted its patent violation and the arguing came to the end.

Dyson’s the most considerable cooperation was with Jeremy Fry, since it inspired him enormously. Studying at RCA, Dyson got acquainted with the film impresario Joan Littlewood who pushed him to create an up-to-date theater. As a result, he produced a hall made of aluminum. Dyson obtained the investments from British Aluminum, but superior managers were not under great impression, although one admitted that he got in touch with Jeremy Fry: “I had shown Fry my model of the proposed theatre, and I think he rather liked it, if not enough to cover me with gold. What he did offer me, however, was to prove far more useful in the long run; work, and the first of much collaboration”.

Finally, Dyson went away from Rotork and start his own business, to produce the Ballbarrow. Received investment from the Sea Tuck was the small amount to set up the company. That is why he persuaded the father-in-law to invest in the manufacturing the product. The cooperation was the major investment in the developing of Dyson’s business. Nevertheless, even with the help of the family, the situation was not approving at all. Accidently, Dyson met the third investor whose name was George Jackson, a local property developer. Dyson did not know whether he was the appropriate member but he enabled to improve the manufacturing affairs. Nevertheless, the cooperation between all the members was not friendly at all. Accordingly, Dyson wanted to leave it and start concentrating on the developing of vacuum cleaner. He used the support of the Air Power Vacuum Cleaner Company. Developing a wide amount of prototypes the company “by 1982 had a totally efficient dual cyclone and debts in excess of $80,000”. He spent a lot of time convincing Europeans companies to produce his vacuum cleaner. The useful support was provided by Fry once again. One may admit that Fry was the leading investor in the manufacturing of the dual vacuum cleaner. It should be mentioned that the company in Canada also made a great contribution to the development of the Dyson’s corporation. The outlines for the production of the product in the UK was progressing, Dyson believed that the commodity embody was the latest technological evolution. Up to that time, he received enormous propositions from Japan as well as the USA, and obtained possibility to provide the designers from his university with the workpositions.

“The team consisted of four design engineers straight out of the RCA – Simeon Jupp, Peter Gammack, Gareth Jones and Mark Bickenstaff – all in their twenties, a marvelous bunch, whose presence made me feel as if I was freshly sprogged from the Royal College myself”.

Even when the situation had improved Dyson continued cooperating with representatives from the RCA. He emphasized that lasting network cooperation was the tool of the prosperity. Analyzed the mentioned information one may admit that due to persistence, self-believe and hard work it is possible to achieve the desirable goal.

In accordance with the mentioned information one may suggest that Dyson’s success totally depended on both family and friends investments. Family as well as friends provided Dyson with economic and supportive resources that made him transforming ideas into prosperous business deal. Generally, not every entrepreneur is ready to get acquainted with the CBI member to supply business cooperation. Dyson was a bright example of the entrepreneur who considered strong ties as the basic elements of the fruitful business. The case depicts that the agreements performed on aeroplanes, at business meeting can be the tools of success. That is to say, that neither methods nor working environment precisely explains why some entrepreneurial deals prosper and fail at the same time.

Van de Ven admits that it is paramount to investigate an entrepreneur’s proprietary functions, institutional arrangements and resource endowments (From Obscurity to Powerhouse: The Process of China’s Two Decades of Development). In Dyson’s example, proprietary functions involve the relevant knowledge through his progress of the vacuum cleaners, the development of manufacturing force and the rebuilding of the business market. Institutional arrangements that assisted his entrepreneurial deals comprises of different state regularities, involving the patent system that helped the inventor to protect the knowledge connected with the vacuum cleaner. Resource endowments, namely fundamental scientific investigation, financing affairs and human resources are the basics to the appearance of entrepreneurial deals. The inventor and his remarkable social network were liable for some of the mentioned activities. However, public organizations were responsible for supplying the public goods.

On the one hand, Dyson’s personal network made an enormous contribution in terms of supplying conditional support, skills, knowledge and legal advice. On the other hand, the case shows that the main part of the network was grounded on the UK. It proves that geographical reach of the inventor’s personal network spread across borders very slowly. The bright example can be the Japanese company that manufactured the primary version of the vacuum cleaner, originally approached Dyson in a simple manner. Another sample connected with Canadian company shows that primary relationships were not successful at all. This can be treated as Dyson’s strength and weakness in his attempt to set up international business.

According to the mentioned information there is an importance of entrepreneurial teams. They broaden the organization’s contacts and supply the equilibrium of expertise demanded to income from some kinds of cooperation. This depicts the weakness of Dyson’s method in which, in accordance with his assumption, he was the only one responsible for developing all significant network connections related to business activities. That is to say, Dyson acted as a traditional entrepreneur illustrating his unwillingness to send any part of responsibility to others in the corporation.

Basically, James Dyson is a perfect example to follow. By investigating his biography it is possible to outline the most remarkable facts that assist in further career of every entrepreneur. The first and the most vital fact is education. Dyson obtained profound education that was the basis for his future achievements. It is absolutely true fact that education provides individual with certain amount of theoretical as well as practical knowledge. Consequently, it helps to outline the desirable frame for success. The second fact is the influence of the family and surrounding. In Dyson’s case one may state that family was the key support for the inventor. It gave not only the confidence but financial contribution to Dyson’s career. Furthermore, his friends were the only ones who believed in the future Dyson prosperity. That is why they were not afraid to invest his projects. The third issue is self-confidence. Dyson is a hard-working and determine personality. He never gives up and it is the fundamental reason for his success. In fact, during his life he often came across the failure and disappointments. Nevertheless, his desire to create the innovative machines prevailed. The force and aim were the leading issues in his life. That is why personal characteristics can influence the entrepreneur’s future career. Consequently, it is better to train such feature as hard world and self determination in order to achieve great results in the future.

There is one more important issue under consideration it is the inventor’s social network. Being the integral part of his life it also became the integral part of this job. He worried about the inner atmosphere in the organization. In fact, the conditional relationship is the basis for the any organization or firm. That is why Dyson was responsible for keeping it in the balance. He believed that working environment had an enormous influence on the further prosperity of the organization. Consequently his company was grounded on the highly-qualified workers as well as conditional relationship within the working community.

Initially Dyson’s success id also connected with this geographical orientation. That is to say, that Dyson started interfering the international market. He realized the fact that such huge counties as the USA and Japan can easily make an agreement with him. The orientation is paramount factor in any leading corporation or organization. If fact, Dyson looked for the investments of international companies hoping to continue further cooperation. His case illustrates the every entrepreneur can start the work with international coma pies instead of domestic ones. The reason is quite obvious any powerful country will be interested in innovative and creative ideas since they can make it economically strong and resistant.

All in all, James Dyson is an outstanding British inventor who made a great contribution to the development of modern household items. The contemporary world is changing day by day producing up-to-date devices and Dyson is not the exception. His orientation on the household items was the right decision for his future prosperity. He understood the importance of qualitative and fast domestic devices. Most of the modern women are extremely busy with the hectic pace of life. That is why they need effective devices to clean their house. The dual vacuum cleaner is the right decision. This invention has passed a long way to be patented in the market. Consequently, Dyson overcame a wide range of obstacles on this way to success. One may admit that Dyson case is the excellent example to follow. Every entrepreneur can use his life as a guide to the development of the business. The main concerns are the education, family, working surrounding and personal features. Dyson considered education as the fundament of this prosperity, since it provided him with theoretical and practical knowledge. Accordingly, family played the role of supporter. Moreover, it not only provided conditional love and support but also it was the first investor in the development of Dyson organization. The working surrounding is considered as the integral part of any prosperous business. That is why Dyson tried to maintain friendly relationship within it. The last factor is personality. The success of any business depends on the personal features of the individuals. If the heron is persistent hard working and self-determined he/she could easily become famous and successful. One more important issue is the achievement of the desirable goal. Dyson created the desirable goal and he tried to obtain it as soon as possible. Dyson’s case is the ideal outline to follow in order to reach the success.

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