May 2, 2019 in Marketing

Social Media for Business Growth

Introduction

Economic success remains the top objective of most organizations. Small or large, all establishments yearn for prosperity. Given the present business environment, institutions have to be smarter to remain relevant. Being smarter entails espousing all proven success strategies in the market. The strategies are not far from the reach of any firm. Of the many proven strategies, business communication stands tall amongst them. In contrast to the past, technology has overly revolutionized the way businesses do their communications (David, 2009; Kidd, 2009). The revolution has in turn become one of the key determinant factors of prosperity. Social media, a byproduct of technology, is the new way of economic growth. Accordingly, it is important for organizations to capitalize on its power to remain competitive. In consideration of the above, I propose a six-day seminar on how to use social media for business continuity.

Over the recent years, most companies in the world have adapted a new style of marketing in which they use social media. Most of these companies have recorded positive response from members of the public and this shows that the use of social media in marketing is an added advantage to most companies in the world (Kidd, 2009). This is because of the large number of people who are subscribed to the social media, and they pose a high chance of viewing the advertisements and other pieces of information posted by various companies on the internet. Currently, there are more than 250 million active users of Facebook, and more than 346 million people who read blogs posted on the internet on a daily basis. In addition, there are over 184 people who post blogs of the internet daily. In addition, Twitter, and YouTube have approximately 14 million and 100 million viewers every month. Additionally, more consumers are connected to social media and companies find the reason to carry out their marketing strategies through the social media (Friedrichsen, 2013).

Social media are a magnificent equalizer for many companies in the world including all the significant brands, as well as, the newest brands in the market. This is because all companies get a fair representation in terms of space and accessibility by the members of the public. Small companies have an added advantage because they have the chance, to outsmart big companies without necessarily making huge investments and make their names popular easily (Friedrichsen, 2013). 

Seminar Objectives

The first objective of the seminar is to educate organizations on the concept of social media. Institutions present in the forum will have the opportunity to understand what social is and how they can use it to spur productivity. There will be modules on social media channels and social communities. The forum will offer an opportunity for trusts to learn about the various social media platforms such as Facebook, Twitter, Google Plus, and Blogs. In brief, organizations will get to understand the power embedded in these channels and subsequently acquire the tips of using such platforms. Research shows that there is a great correlation between productivity and appropriate management of social media (Bidgoli, 2010; Friedrichsen, 2013). 

The second objective of the seminar is to teach institutions on how to develop effective social media strategies. Organizations will learn how to develop a differential strategy using social media. In this module, business will receive guidelines on how they are to define their social media goals. In fact, they will come to understand that this is the first action in planning (Taskıran & Yilmaz, 2015). Other lessons in this category are identifying the right personalities, differentiating social platforms, and listening to people. In brief, institutions will come out of this module with an understanding of the importance of strategies. 

 

The third aim of the conference is teaching organizations on how to implement their business goals. Institutions are to expect much from this section as it will be a top-down module. There will be lessons on choosing an appropriate business name. A good business name should be catchy as well as memorable (Zemon, 2013). Establishments will likewise receive instructions on how to go viral. Lessons to expect from this module include creating catchy platforms, engaging users, and updating social accounts.

The fourth aim of the seminar is introducing organizations to legal and ethical issues within the social media sphere. Like other fields, there are policies governing the use social media. In consequence, it is fitting that trusts understand them. In this phase, agencies will learn about damage control, policies to apply, ethical issues, and controlling content. For instance, agencies will have the opportunity to learn which contents are lawful and which are unlawful. Besides, they will receive the tips of how to use psychology to attract traffic to their sites. 

The final objective of the conference is teaching agencies how to measure their social media networking success. The module will introduce them to various assessment and evaluation tools as provided by different social channels. There will also be free tips on when to conduct such measurements. Indeed, evaluation or tracking of performance on social channels is an effectual tactic of strategic planning. In short, the entire seminar aims to educate agencies on how to use social media effectively. 

Targeted Audience

The seminar is available for all institutions whether small or large, commercial or non-commercial. With virtually everyone one social media, it will be a tremendous mistake to sideline small enterprises. It will also be a great error to assume that non-commercial institutions have no need for such seminars. A wide body of evidence shows that there are numerous not-for-profit establishments on social media. The conference is likewise open to governmental enterprises. Because of their duties to the public, such seminars will aid them in creating a good image for the public.

There is no experience restriction. Obviously, some institutions have a long history compared to others. However, that will not be an issue in this case. Social networking is a recent development in the computing world. Accordingly, it is a great mistake to suppose that it is only fitting for recently formed establishments. Indeed, newly formed enterprises need social media even more for purposes of awareness creation among others. However, because the wide scope of social media, it is wrong to limit it to the purpose of awareness creation. 

Qualification Prerequisites

The seminar is strictly for organizations and not individuals. Accordingly, each institution will send at most three representatives. The purpose of limiting the number is avoiding congestion. Representatives sent have to come with identification cards. This will be important in knowing which agencies have come as well as effacing any room for malpractices. 

Another important nugget is that all representatives have to be computer literate. In particular, they need to be familiar with social media. During the seminar, instructors will assume that all members present are computer proficient. In consequence, in order for agencies to benefit from this one of its own kind conferences, they have to ensure that they select the right people. 

Method of Learning

The seminar will be different in the context that all subscribed agencies will be able to access it through live stream. This provision implies that institutions will have a chance to allow their employees to obtain first-hand teaching. Interestingly, there will be handouts for each organization. The handouts will only be available for the representatives of each establishment. Alternatively, an electronic version of the handouts will be available on the internet. 

Learning Materials

Those to attend the seminar have the freedom to carry any writing material. They can likewise carry electronic gadgets to record the proceedings. However, since the fact there will be many demonstrations, it is advisable that they carry writing materials. 

Duration of the Seminar

The seminar will consume six days, starting Monday morning and ending Saturday noon time. Each day will consist of four hours. In the morning, precisely from 0800hrs to 1000hrs, there will be the first session. The second session begins from 1400hrs to 1600hrs. The time intervals are for representatives to digest content taught as well as prepare for the upcoming segment. 

Venue

The conference will take place in Intercontinental Hotel, located in the CBD. One of the reasons for choosing this site is its strategic position. It lies virtually at the center of the city thereby not inconveniencing anyone. Security was also another issue of consideration during the selection of this site. Lastly, the hall booked has the IT facilities required to make this seminar live through the internet. 

Learning Outcomes

By attending the seminar, participants will be able to identify the various social media channels in addition to being able to use them appropriately. They will understand why people value other channels in comparison to others. Still, they will be able to know which platform to use at specific times. Participants will also become proficient in configuring social accounts. 

Because of the conference, agencies will receive the knowledge of handling their communities. In detail, they will acquire the tricks of responding effectively to clients. Organizations will become skilled in developing catchy social media profiles. Importantly, the seminar will boost the critical thinking of subscribed establishments. They will get to understand the art and science of effective marketing using social media.

By coming to this seminar, participants will come to terms with legal, ethical, and privacy issues. They will understand the aspect of copyright and its relation to social media. Still on legal terms, participants will get to know the restrictions related to the communication medium. Ethically, they will learn to be honest and faithful to their community. Indeed, maintaining sound integrity is essential for success in the commerce sphere. Lastly, they will appreciate the import of privacy. For instance, participants will know that it is both unethical and illegal to share client information. 

Conclusion

There are several ways of remaining competitive in the present-day world. However, not all modes are effective or fruitful. Communication is an important aspect in the business world. In fact, it is the nucleus of growth. Social media is the new way of increasing awareness, marketing products, and wooing more clients. In consequence, it is worthwhile that institutions learn to use it effectively. They can only use it effectively if they understand its building blocks. Appropriate usage of social media entails working within acceptable legal and ethical frameworks (David, 2009). The proposed seminar aims to educate organizations on the topic of social media. The expected learning outcome in the seminar is that participants will demonstrate a broad knowledge of social networking, and, as such, aid businesses to accomplish their goals.

Social media plays an integral role in the communication process. It acts as an interface through which information is relayed. In effect, the media connects the event with the other factions. Without the media, it will be problematic to pass across a single message. The interaction between the media and the event determines on how well the information will be relayed and how it will be received. Structuring of social media information remains the key to a success communication among the involved parties.

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