Principles of Marketing
Spring clean detergent is on the verge of entering the international market to enlarge the market share and maximize the revenue the company collects. There is a target market in a foreign country where the company will open outlets for the distribution of the detergent. To identify the target market, factors such as geographical location, shopping habits of potential consumers and knowledge of different circumstances through which the detergent will be used, should be considered.
A geographical location that will represent more potential customers of the detergent will be more appealing to the company. Untapped market regions with high-population densities will come out as potential areas (Kotler, 2008). The company should focus on identifying places where many require detergents, where the supply of the same is not enough and, therefore, will be fertile grounds for the company to establish its outlets in.
While identifying the target market, it will be decisive for the company to keenly understand the shopping habits of the potential consumers. The information concerning shopping habits will assist the company to understand what other brands of detergents these consumers buy, when, where and how often do they shop. Moreover, it will be necessary for them to understand how much the consumers spend on the detergents. This information will assist the company to come up with the best market that they will be able supply enough detergents to cater for their demands.
Most importantly, it will be beneficial for the company to understand the different circumstances through which the detergent will be used. The more there are diverse uses of the detergent in a particular market, the better the market shall be.
The channel distribution for the Spring Clean's detergent will include organizational units that will enhance marketing of their product. The units should support marketing functions such as buying and selling, storing, financing and transportation of the detergent. Similarly, the selected structure of the company’s distribution channel should enhance high-performance functions, notable speed of communication and delivery and finally, reduce the cost of operations.