Jun 25, 2018 in Marketing

Global Marketing and Strategies

According to the above article it is clarified that the US companies are employing strategies in international markets as the companies have grown by more than 325 consultants, statisticians and part-time members (Hise & Choi, 2011). The companies have also employed a full-service market research that is believed to be the 17th largest firm according to the Marketing News hence can be concluded that the US companies are indeed employing standardization to international markets.     

The US companies have taken the issue of employing market strategies as an international issue by committing itself to be a strategic research partner for their clients hence helps them to sort their challenges in doing business. This has been possible with the consideration of employing people experienced in communication, financial services and academic partners hence leading to the improvement of international markets. Furthermore the ability of the US companies to advertise standardization has gone to the extent of igniting a vigorous and heated debate among the managers and academics, this has also led to the development of a comprehensive framework that has captured relevant factors that are appropriate for international advertisement strategies and tactics (Walker, Walker, & Schmits, 2003).

The US companies have employed standardization by introducing  globalization of the product, communication strategies , segmentation and positioning, the company assumes that the way a given industry operates is similar thus allow any company to unfold its strategy along similar paths by all countries. Moreover it is clear for the company to learn with how to enter foreign markets and increase their global competitiveness in the market by employing all market segmentation in which they expect to compete. Hence each level of globalization deeply changes the way a company competes and requires different strategies as employed by the US companies with respect to planning and controlling of international markets. The ability of the US companies introducing standardization has influenced customers /buyers by motivating them to purchase the products and this has been possible by being in the position of understanding the customer’s needs. (Walker, Walker, & Schmits, 2003).

The US companies have introduced the strategy of lesser time in entering the market by approaching the limits of growth within the domestic markets that is believed to account for the growth in the range cross boarder acquisitions. (Mooij, 2009) Thus the introduction of acquisitions by the US Companies has brought about the ability of accessing new products and current products  that are new to the firm hence in the position of providing more predictable returns and faster market entry. The US has in the event introduced global consumers and consumer mobility strategies that are to consider the quality of experience that one has, video quality and willingness to pay for possible positive feedback. The employment of the strategies has proved a remarkable resemblance by showing a pro active operator strategy that has seized the opportunity that exists in the mobile broadband.  Hise & Choi, 2011)

There is the strategy of portraying the home country image that is supposed to be applied in the construction of brand equity in a countries background, the strategy is supposed to furthermore measure the value added with the name that the country endows the product and is perceived by the countries image perception. This shows that the image of a country significantly influences the consumer-based brand equity of specific commodities hence cumulative a value that captures the economic consequence of either earning a positive/negative association with a particular country. There is also the introduction of Similar technical specs for industrial & consumer products as a strategy and is designed to analyze products and purchase in terms of user benefits –dollars and beat you upon on price.

The strategy furthermore sells its products through a complicated bid that usually includes elaborate specifications to define the product wanted hence information on the market is generally qualitative rather than quantitative and this is according to industrial experience that is based on interpreting and gathering.( Walker, Walker,  & Schmits, 2003). This concludes that industrial products of the US companies should sell their products directly as a way of providing information about ones commodities as a way that consumers find comfortable. (Mooij, 2009)

The US companies have gone to the extent of introducing better marketing performance by considering the status of the company and its ability to be at the forefront of the customers mind as a benchmark for testing their marketing success (Walker, Walker & Schmits, 2003).  This has been possible as the business thrive marketers utilize data to evaluate the business performance thus propel the marketing value of the business. (Mooij, 2009)  The companies are supposed to be predictable and accountable but not the sufficient conditions for CMOs that earn respect and job security that they deserve hence consideration of better performance is required to achieve their aim.

The US companies furthermore encourages the adaptation of product strategies by employing compulsory adaption due to laws that are relevant in pricing decisions and anti-dumping regulations that are noteworthy. They also introduced an advertisement regulation that provide arbitrary rules that determine what can be advertised and what can be claimed for the business to succeed. The companies of the US need to consider their own objectives and resources in relation to the segmentation that is considered to have an advantage over single segment coverage of diversifying the firm’s risks (Hise & Choi, 2011).

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